BSD Advisory

Services

The work is specific. So is the engagement.

Three ways to engage, depending on where you are and what you need.

I am not going to promise you a revenue number in 90 days. Ag adoption cycles are too long for that to be an honest claim. What I will promise is commercial focus, a validated route to market, a working system, and the playbook that makes revenue predictable after I am gone.

01

AgTech Traction to Revenue Path

A 90-day commercialization engagement for early-stage AgTech companies that have built a strong product but have not found a repeatable route to adoption and revenue.

The three phases

Phase 1

Diagnose and Focus

Weeks 1–3

Why is early traction not repeating? I interview you, your team, and up to 5 customers or channel partners, then work through your pilots, pipeline, pricing, and win-loss history. You get a commercial diagnostic, a decision-chain map, an adoption-barrier read, and a priority ICP. Not a 60-page consulting report. A clear read on what is working, what is not, and where to point the company.

Phase 2

Build the Revenue Path

Weeks 4–8

We build the system you are going to run: ICP and positioning, the direct, channel, or blended route-to-market call, 3–5 strategic account plans with decision makers named, sales process and qualification stages, pricing and value logic, partner enablement, and the events and associations worth your time.

Phase 3

Stabilize and Hand Off

Weeks 9–12

The point is that you can run this without me. You get the commercial playbook, pipeline stages and evidence requirements, a KPI and forecasting rhythm, realistic goals, a 12-month roadmap, and the hiring sequence and scorecard for the next commercial seat.

Included

  • Diagnostic, interviews, and commercial read
  • ICP, positioning, and route-to-market decision
  • Account plans and decision-maker mapping
  • Sales process, pricing logic, partner enablement
  • Playbook, KPIs, roadmap, and hiring scorecard
  • Support on selected strategic conversations

Not included

  • Carrying a quota or owning revenue results
  • Serving as your daily sales manager
  • Cold calling, list building, or CRM admin
  • Recruiting or managing a sales team
02

Commercialization Diagnostic

A focused 3-week independent read for a founder or investor who wants clarity before committing to the full build.

Included

  • Interviews with founder, team, and up to 3 customers or partners
  • Commercial diagnostic and decision-chain map
  • Adoption-barrier analysis
  • Priority ICP recommendation
  • Written findings and next-step recommendations
03

Ongoing Advisory

Monthly strategy, roadmap reviews, pipeline guidance, and investor prep. Scoped after an engagement or as a standalone retainer.

Included

  • Monthly strategy and roadmap reviews
  • Pipeline guidance and deal coaching
  • Investor prep and narrative development
  • Commercial hire evaluation and onboarding support
  • Access for questions between sessions

Not sure which engagement fits?

Most conversations start with a 30-minute call. We figure out where you are and what makes sense.